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Sweet bell peppers are green at the immature stage (when most are sold) and turn red, gold, purple, orange and/or brown as they ripen. Because sugar content increases as they ripen, coloured peppers tend to be sweeter than green peppers. The most notable feature of peppers is flavour, which can be sweet, mild or strongly pungent.
After harvest, fresh market peppers should be rapidly cooled to no lower than 7°C at high RH to reduce water loss and shrivel.
They are low in calories and exceptionally rich in vitamin C and other antioxidants, making them an excellent addition to a healthy diet.